Markkinointipäällikkön palkka

Marketing managers handle marketing strategy, campaigns, and brand development. In Finland, the role has shifted almost entirely digital — performance marketing, content strategy, SEO, and social media are core skills. Major employers include agency networks like Dentsu Finland and TBWA\Helsinki, alongside S-ryhmä, Kesko, and Sanoma.

Marketing automation tools (HubSpot, Salesforce Marketing Cloud) and analytics (Google Analytics 4, Looker) are now mandatory skills. Senior roles in large companies or international agencies reach €6,000–7,000.